Top 5 Areas in Koh Samui Where Expats Are Investing Right Now
Koh Samui has quickly become one of Southeast Asia’s most attractive destinations for expat property investment — and it’s not just because of the palm-lined beaches or relaxed island lifestyle. With increasing rental demand, steady capital growth, and a growing international community, Koh Samui is a smart place to own a holiday home or income-generating villa.
But where exactly are expats buying? As a local property management company working across the island, we’ve seen firsthand which areas are attracting foreign investors — and why.
Here are the top 5 areas in Koh Samui where expats are actively investing right now:
1. Bophut – The Expat Favourite
Why it’s popular:
Bophut combines charm, convenience, and community. The area is home to the iconic Fisherman’s Village — a lively beachfront strip filled with restaurants, shops, and bars that blend Thai culture with modern comfort.
What investors love:
- Central location with great access to the airport, hospitals, and schools
- Steady holiday rental demand, especially for beachfront and sea-view villas
- Popular with both tourists and long-term expats
Property tip:
Villas in the hills above Bophut offer panoramic ocean views and strong rental performance when professionally managed.
2. Chaweng Noi – Views, Privacy, and Prestige
Why it’s popular:
Just south of the busy Chaweng Beach, Chaweng Noi offers a quieter, more exclusive vibe with some of the island’s best sea views.
What investors love:
- Upscale villas tucked into the hills, ideal for honeymooners and couples
- Close to Samui’s nightlife, shopping malls, and beach clubs — but far enough for peace and quiet
- High potential for premium holiday rental rates
Property tip:
Due to steep terrain, make sure your property has good road access and parking — these details matter to guests.
3. Maenam – Laid-Back and Family Friendly
Why it’s popular:
Known for its relaxed pace and long stretch of beach, Maenam is ideal for families and long-term expats who prefer a more residential feel.
What investors love:
- Spacious land plots and more affordable prices
- Quiet, walkable communities with growing international schools nearby
- Consistent demand for mid-range villa rentals
Property tip:
Maenam is perfect for owners who want to attract families or digital nomads with longer stays.
4. Lamai – Beachfront Vibes with a Local Twist
Why it’s popular:
Lamai is the second-largest tourist area on the island, offering a mix of modern amenities and authentic Thai charm.
What investors love:
- Strong short-term rental market due to high tourist traffic
- More affordable than Chaweng, but with similar appeal
- Diverse property styles — from condos to luxury villas
Property tip:
Properties close to Lamai’s main strip benefit from walkability, but hillside villas also attract guests looking for scenic retreats.
5. Bangrak (Big Buddha Area) – Gateway to Everything
Why it’s popular:
Located between Bophut and Chaweng, Bangrak is highly accessible and home to the famous Big Buddha temple. It’s also near the ferry piers for Koh Phangan and Koh Tao.
What investors love:
- Strong location for Airbnb-style rentals due to proximity to the airport and boat terminals
- A growing mix of modern cafes, beach bars, and local services
- Ideal for short-stay guests and returning visitors
Property tip:
Smaller villas and modern condos perform well here — especially when professionally listed and managed across multiple platforms.
Final Thoughts: Where Should You Invest?
Each area in Koh Samui offers something different — and the best choice depends on your goals. Do you want high rental income from tourists? A peaceful second home for personal use? Or a long-term asset that grows in value?
At Inter Property Koh Samui, we help expat investors make smart decisions with full-service property management, local market insight, and income-backed guarantees. From sourcing your dream villa to managing daily operations, we turn island investments into stress-free success.
