How to Maximize Occupancy in Low Season in Koh Samui (2025 Edition)
For property owners in Koh Samui, the months between May and October — often dubbed the “green season” — can feel slow. Fewer flights, unpredictable weather, and reduced tourist traffic may seem like a recipe for empty villas and lost income.
But here’s the good news: with the right strategy, low season doesn’t have to mean low bookings. In fact, it’s the perfect time to attract long-stay guests, digital nomads, regional travellers, and work-from-paradise seekers who prefer quiet, affordable luxury.
At Inter Property Samui, we’ve helped hundreds of owners maintain steady income even during the off-peak months. Here’s how you can do the same.
1. 🛏️ Rethink Your Target Audience
High season = short-stay tourists.
Low season = remote workers, digital nomads, and regional travellers.
Instead of trying to attract short-term guests who may not be traveling during monsoon season, shift your focus to long-stay guests:
- 🌍 Digital nomads from Europe, Australia, and Singapore
- 👨👩👧👦 Families with flexible schooling schedules
- 🧘♀️ Wellness travelers looking for peace and low prices
- 📷 Content creators chasing tropical backdrops with fewer crowds
🎯 Action tip: Update your Airbnb/Booking.com listings to mention “Ideal for long stays”, “Fast Wi-Fi + quiet workspace”, or “Work-from-paradise retreat.”
2. 💰 Adjust Your Pricing Dynamically
Many owners make the mistake of sticking to high-season pricing year-round. In low season, this drives away budget-conscious travellers. However, dropping your price blindly isn’t the solution either.
Instead, use dynamic pricing tools or partner with a professional management service (like us 😉) to:
- Analyze real-time market demand
- Offer weekly/monthly discounts
- Adjust prices around holidays (e.g. Chinese Golden Week, local Thai holidays)
📉 A small discount now often leads to higher occupancy and better reviews, which fuel your rankings in peak season.
3. 🌐 Maximize Platform Exposure
If your villa is listed only on Airbnb or Booking.com, you’re leaving money on the table. During low season, guests are more selective — and more likely to find you on less competitive platforms.
📲 Make sure your property is listed across:
- Airbnb
- Agoda
- Booking.com
- Google Travel
- Expedia
- Your own website or app (like We Love Phuket / Samui)
🌟 Pro tip: Use a channel manager to keep calendars synced and avoid double bookings.
4. 🖼️ Refresh Your Listings
Low season is the perfect time to audit and upgrade your online listings. Small changes can make a big difference in click-throughs and bookings.
✅ Update your:
- Photos (add cozy rainy-day shots or workspace setups)
- Titles (e.g. “Private Pool Villa – Great for Remote Work in Samui”)
- Descriptions (mention discounts, quiet environment, local attractions)
🎯 Highlight features that appeal in rainy months: Netflix, fast Wi-Fi, comfy indoor spaces, bathtubs, indoor kitchens, and covered terraces.
5. 🧹 Offer Extras That Add Value
In a slower season, guests will choose the villa that feels like the best deal — not just the cheapest.
Consider offering:
- 🛵 Free scooter or airport pickup
- 🧼 Weekly cleaning service
- 🧑🍳 In-villa chef or grocery delivery
- 🧘♂️ Discounts on yoga or massage
💬 Promote these extras as “Limited-Time Low Season Perks” to create urgency.
6. 📸 Run Targeted Ads & Campaigns
During high season, word-of-mouth and Airbnb alone may be enough. In low season, paid promotion gives you an edge.
🎯 Try:
- Facebook Ads targeting digital nomads or SEA travellers
- Google Search Ads (e.g., “Long stay villas Koh Samui”)
- Instagram Reels showing cozy rainy-day vibes or jungle views
- Email marketing to past guests with a return discount
Need help? Our in-house marketing team can handle this for you, backed by real data and performance tracking.
7. 🧾 Consider Monthly Rentals with Net Guarantee
If you’d rather not deal with the ups and downs of bookings at all, you can switch to monthly rentals with a fixed net income. This is perfect for owners who want stress-free passive income — regardless of season.
With Inter Property’s Net Guarantee, we ensure you get predictable monthly payments while we handle guest turnover, maintenance, cleaning, and marketing.
Final Thoughts
Low season in Koh Samui isn’t a problem — it’s a shift in strategy. With the right approach, you can keep your villa booked, maintain strong reviews, and even build loyalty among long-stay guests who return year after year.
If you’re tired of slow seasons draining your income, contact us at Inter Property Samui. We help villa and condo owners across the island maximize performance — in every season.
