Best Neighbourhoods in Koh Samui for Holiday Rentals
Koh Samui is a tropical dream destination, but not all areas on the island perform the same when it comes to holiday rentals. Whether you’re planning to invest, list your villa, or simply understand the island better, choosing the right area is key. In this guide, we’ll break down the top Koh Samui holiday rental areas based on guest demand, convenience, lifestyle appeal, and return on investment.
1. Chaweng – The Lively Tourist Hub
If you’re targeting guests who want to be in the heart of the action, Chaweng is your go-to. This area is known for its long sandy beach, buzzing nightlife, restaurants, and beach clubs. Holiday rentals here often attract younger travelers, couples, and groups.
Why it works:
- Close to the airport
- High foot traffic and demand year-round
- Great for short-term, high-turnover rentals
Rental style: Condos, pool villas, and beachfront homes
2. Bophut – Family-Friendly & Stylish
Bophut is home to the famous Fisherman’s Village, offering a blend of local charm and modern comfort. It appeals to families and couples looking for a relaxed holiday experience with easy access to cafes, beach bars, and boutique shops.
Why it works:
- Clean, walkable, and picturesque
- Popular with long-stay guests and families
- Great dining scene
Rental style: Seaview villas, modern townhouses, cozy bungalows
3. Lamai – Balanced & Scenic
Often considered a quieter version of Chaweng, Lamai strikes a balance between vibrancy and serenity. It has a great beach, local markets, wellness centres, and beachside resorts, making it attractive to couples, solo travelers, and health-conscious guests.
Why it works:
- Lower property prices than Chaweng
- Ideal for mid- to high-end holiday rentals
- Consistent occupancy without the chaos
Rental style: Pool villas, hillside retreats, wellness-focused homes
4. Maenam – Peaceful with Strong Appeal
For those who want a slower pace, Maenam offers long stretches of quiet beaches and more privacy. This area is increasingly popular with digital nomads, remote workers, and guests staying longer than average.
Why it works:
- Very quiet, perfect for monthly rentals
- Still within reach of key attractions
- Growing popularity among expats and retirees
Rental style: Garden villas, beachfront bungalows, modern condos
5. Plai Laem & Choeng Mon – Upscale & Exclusive
Located in the northeast, these areas offer luxury without the noise. Plai Laem and Choeng Mon attract premium guests looking for stunning sea views, 5-star villas, and a more refined island experience.
Why it works:
- Close to the airport and Big Buddha
- Ideal for honeymooners, luxury travellers
- Higher nightly rates and strong seasonal demand
Rental style: Luxury pool villas, seaview estates, boutique homes
Bonus: Up-and-Coming Areas to Watch
- Bangrak – Great views and location near Fisherman’s Village
- Taling Ngam – Remote but stunning for luxury retreats
- Lipa Noi – Family-friendly with large beachfront properties
Which Area Is Right for You?
Choosing the right Koh Samui holiday rental area depends on your investment goals, property style, and the type of guests you want to attract. While Chaweng offers constant traffic, areas like Plai Laem deliver premium rates. If you’re unsure where to start, our local team at Inter Property Thailand can help you identify the best match for long-term success.
Final Thoughts
Koh Samui is more than just a beautiful island — it’s a growing rental market with incredible potential. Whether you’re looking to maximise occupancy, earn passive income, or offer guests a memorable stay, the right neighbourhood can make all the difference. Use this guide to explore your options and unlock the full value of your holiday rental in paradise.
